Cheesy Lines

During this weeks lesson, we were tasked with creating a Cheesy Line, using different hand rendered typefaces to put emphasis on the meaning, as well as creating a visual appealing piece. I chose the saying, 'I never dreamt of success, I worked for it' as I already had a rough idea of the layout I wanted to go with for it. I made a very rough sketch to try and work out what words I wanted to but emphasis on, and which I wanted to be softer or convey an idea through imagery.

​ I wanted to go with a soft colour palette to allow the words to stand out in black against the background. I decided to try and tackle this small concept idea with gouache. Quickly, I realised this had been a bad idea, and with the little materials I had, decided to work with cut paper from there forth, cutting out each individual word no matter the typeface. 

Following the feedback, I made the word 'Success' more playful, and follow a more upward trend to show the idea of success. Similarly, I balanced out the dream bubble with a speech bubble when it came to the word 'work' to convey the work needed to be put in to gain success. The additional dashes of yellow helped direct the eye to the most important part of the piece, hence why I also used a block, bold typeface for the word. 

Overall, I am happy with the outcome. If I were to do things differently, I think I would use different materials as it became stressful when trying to cut out the individual letters, specifically in the word 'dreamt'. With that said, I do like the more 3D feel to this piece. 

I'm also happy with the way the typefaces turned out as well as being able to convey the meaning of the saying to the best of my ability, making the words stand out with the majority of the saying being in black and white with dashes of colour. Similarly, I like the contrast between the more playful text, and the more blocky text when it comes to the more important words to make them stand out. I do believe, balancing out the top with the bottom part of the text would be something I would work on if I were to do it again. 

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