AMY FARRELL
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The Critical Illustrator 

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The Research Journey

4/27/2022

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The Research Journey

Creative research -
for inspiration and problem solving. None linear and exploratory. 
Academic research - seeks to answer the question or solution to a problem. Research rooted in theory. 

Visual analysis - study of media / artefacts
Social studies - surveys, interviews etc
Practised based - research by doing

Abstracts 
Aims of research - Explore how shadowed characters are represented 
Methods used - Look at two texts, analysing illustration and writing. 
Quantitive Research 
-Surveys, counts, questionnaires
-Roots in science
-Can't answer how or why 

-Open or closed questions?
-How to target the audience?
-Careful questioning

Qualitive Research 
-Interviews, focus groups etc
-Good for asking how or why 
-Deeper insight
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