Global Culture and Ethical Design

The Cultural Village - Whole world, global network 

- Shared common destiny - health, environment etc. 
- Cultural change - mix or local and indigenous culture with global influence. 
- Cultural imperialism - disproportionate effect of one culture over another. 
- Post traditional community - economic and technology, impact on community relations. 

Traditional Community - being rooted to a sense of belonging and fixed local work patterns.
- Also have historical ties, for example the length of a family's residence.
- A fixed spacial environment of public/private space. 
- Shared rituals, collected celebrations and community events. 
- Moral certainty - respect for community hierarchy?

Post Traditional Communities 
- Transient connections, people moving more frequently for work and leisure. Generational shifting. 
- Changing spacial environment, town planning reflecting social economic change. 
- Digital integration, growth of online communities, individual and global narratives via new world technology. 

Trade without borders - Turbo or late capitalism 
- Since 1980s, growth and emphasis on global economics. 
- Movement in the west from manufacturing to service base economics.
- Global brands, rise of transitional corporations. 

The corporate brand 
- Signifier of the image/lifestyle/myth.
- Designed - corporate identity. 

- Growth of fashion franchises. 
- Growth of high concept advertising.

Anti corporate movement 
- Growth since 1990s.
- Growing awareness and consumerism. 
- Use of adoption of social media, subcultures and communities.
- Use of design as a weapon of propaganda, subversion and culture. 

Creative resistance strategies
- Brandalism 
- Detournement and subverting - production and alternate texts. 
- Pranksters and intervention.
- Ethical / sustainable design / arts practice. 

Ethical design
- 'First things first' - 2000 manifesto. Rewrite of 1964 document.