Business cards
Business cards are a good way of getting information across to an audience. They should communicate what the brand is and where to find them on social media etc. There are a wide range of different ways to produce business cards, coming in all sorts of different, single sided or double sided. Some are better produced than others. Below are some business/artist cards I have collected recently.
Business cards are a good way of getting information across to an audience. They should communicate what the brand is and where to find them on social media etc. There are a wide range of different ways to produce business cards, coming in all sorts of different, single sided or double sided. Some are better produced than others. Below are some business/artist cards I have collected recently.
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Developing Ideas
For my own cards, I decided I would make 2 different types; 8.5 cm x 5.5 cm and 5.5 cm x 5.5 cm. I also decided for this, I wanted to change my online username, as the one I have at the moment is one I have been using for almost 10 years.
After a lot of brainstorming, I decided to choose a name that was easy to remember, but unique - a big help in the online world. I tried lots of different names out, but very few fitted with what I wanted to communicate. I spend the next few weeks scribbling down any little idea I had.
In the end, I ended up going with the name cowberri.kat after trying different ideas, and combinations - ensuring the name wasn't taken on different platforms.
After a lot of brainstorming, I decided to choose a name that was easy to remember, but unique - a big help in the online world. I tried lots of different names out, but very few fitted with what I wanted to communicate. I spend the next few weeks scribbling down any little idea I had.
In the end, I ended up going with the name cowberri.kat after trying different ideas, and combinations - ensuring the name wasn't taken on different platforms.
Looking at the different types of business cards I had, most featured a more graphic type of illustration, making them stand out from a small distance. As a starting point, I looked at vector lines - or clean linework that gave the illusion of vector linework.
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Shrinking down the two versions of the cat, the one of the right looked more playful due to the dots working with the lines. It gave the illusion of a different line width when compared with the one on the left.
I also preferring the process of creating the left one much more - as it allowed more playful line variation and allowed me to keep freehand drawing lines. |
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After Feedback - CYMK and Trimming Issues
After getting feedback, I decided to rework my business card - ensuring the information sat closer to the middle of the card as it didn't get cut off accidentally when they went out for production. I also removed the border, as this would be a pain if part of it was to get cut off in the manufacturing stage.
I also printed out my mock-ups, and found that the light colour was difficult to read. For this reason, I decided to change the colour to a deeper pink. This made the text stand out. Comparing them to the earlier versions, I was happier with these outcomes.
After getting feedback, I decided to rework my business card - ensuring the information sat closer to the middle of the card as it didn't get cut off accidentally when they went out for production. I also removed the border, as this would be a pain if part of it was to get cut off in the manufacturing stage.
I also printed out my mock-ups, and found that the light colour was difficult to read. For this reason, I decided to change the colour to a deeper pink. This made the text stand out. Comparing them to the earlier versions, I was happier with these outcomes.
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